UCC UESHIMA COFFEE CO., LTD. (UCC) has been in business with the Evangelion Franchise for more than a decade and UCC coffee has been famous amongst anime fans around the world since their canned coffee was featured in the 1997 feature film The End of Evangelion. UCC created six coffee can designs featuring the Evangelion characters holding the company's products as a tie-in to that movie and subsequently became prized collector's items.
UCC Coffee decorated cans with Evangelion characters for the upcoming EVANGELION 2.0 movie, Rebuild of Evangelion 2.0, and just like for the 1.0 movies and they are sold with special barcodes affixed to the cans. The barcodes can be scanned by mobile phones to receive one of 12 mobile phone wallpapers and a chance to win a limited edition Asuka figure from UCC Coffee (1000 figures total) as well as one of five Puchi Eva UCC Coffee figures. The Puchi Eva figures feature Asuka in her yellow sundress, Rei, Shinji, and Kaworu in their school uniforms as well as a secret figure rumored to be the new character Mari Makinami.
The coffee cans are shipped randomly, with some designs being harder to get or have lesser of them per box (namely Asuka Langley Soryu). Thus making it somewhat similar to 'trading card game' (TCG).
I managed to buy a set of the six designs from my club (SP Japanese Cultural Club) and brought it home along with the cardboard box! I was initially hesitating whether to buy or not as I am a bit short for money to pay for my other stuffs but in the end I still grabbed all six. Thanks to the President of the club on buying cartons of the coffee! ^^
UCC Ueshima Coffee Co. (Wikipedia link)
UCC Coffee EVA
Akiba Blog
Cartoon Leap
EvaGeeks
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