It was reported on tokyohive that the fashion brand, 'PEACH JOHN', would be collaborating with three members from AKB48 - 大島優子 (Oshima Yuko), 小嶋陽菜 (Kojima Haruna) and 河西智美 (Kasai Tomomi) - for their new autumn collection, 'Heart Bra'.
'Oshima, Kojima and Kasai will appear in CMs that will air from August 8th til the day “Heart Bras” hits stores. They’ll also be on the cover for the brand’s autumn catalogue, “PJ”, which will be available on August 29th. But before the catalogue becomes available, PEACH JOHN will begin pre-sales for three colors of the “Heart Bra”. The pre-sales have already kicked off, and all purchasers will receive a special poster of limited quantities.
AKB48 was chosen by PEACH JOHN because they felt the girls best embodied the message of the collection, which is “To give Japanese girls full energy!” and “Wishing for every girl’s happiness with the bra.”'
(from tokyohive)
Hmm... so male fans who want to collect the special posters will have to buy a bra... =X
The commercial video:
Ah! 'Flying Get' is used in this CM too! (The previous CM I posted that used 'Flying Get' was for Apaman Shop)
Some photos:
UPDATE (9th August):
First 100 thousand customers would receive a B3 size poster and 15 lucky ones would be getting autographed ones.
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