AKB48 x PEACH JOHN

It was reported on tokyohive that the fashion brand, 'PEACH JOHN', would be collaborating with three members from AKB48 - 大島優子 (Oshima Yuko), 小嶋陽菜 (Kojima Haruna) and 河西智美 (Kasai Tomomi) - for their new autumn collection, 'Heart Bra'.

'Oshima, Kojima and Kasai will appear in CMs that will air from August 8th til the day “Heart Bras” hits stores. They’ll also be on the cover for the brand’s autumn catalogue, “PJ”, which will be available on August 29th. But before the catalogue becomes available, PEACH JOHN will begin pre-sales for three colors of the “Heart Bra”. The pre-sales have already kicked off, and all purchasers will receive a special poster of limited quantities.

AKB48 was chosen by PEACH JOHN because they felt the girls best embodied the message of the collection, which is “To give Japanese girls full energy!” and “Wishing for every girl’s happiness with the bra.”'

(from tokyohive)

Hmm... so male fans who want to collect the special posters will have to buy a bra... =X

The commercial video:

Ah! 'Flying Get' is used in this CM too! (The previous CM I posted that used 'Flying Get' was for Apaman Shop)

Some photos:

UPDATE (9th August):
First 100 thousand customers would receive a B3 size poster and 15 lucky ones would be getting autographed ones.

AKB48 x Hello Kitty

Following the recent collaboration with Hatsune Miku, Sanrio announced their collaboration with AKB48, featuring a new series of products.

This series would be featuring Hello Kitty wearing the costume from the song “Iiwake Maybe (言い訳Maybe)”. Each product will have three different team versions (A, K, B) and the team letter will be inprinted on the ribbon worn on Hello Kitty’s head. There will be 12 different products released in the first wave and it will include memo pad, ringed notebook, clear file, mini towels with prices ranging from 300-400yen.

Hmm... no Team 4... Maybe it was planned way before Team 4 is officially formed?

These products will be sold at Sanrio outlets at Ginza and Ikebukuro and the Sanrio Puroland, starting from early August. A product launch called 'AKB48 meets Hello Kitty' would take place in Sanrio Puroland on 26th of July, where the products would go on an earlier sale, and a few AKB48 members would be making an appearance at the product launch. It's not announced who would be attending yet though.

AKB48 products, kind of expensive... Hello Kitty mostly very expensive... omg... this collaboration would going to burn a serious hole in the pocket! >.<